The Future Of Digital Marketing – What’s New In 2022?

We all know that the digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing is and what does it offer in terms of opportunities.

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing from its early days as a viable and powerful marketing channel in its own right.

Marketers still face a landscape disrupted by the pandemic. And that’s not all – between new business models, new technological applications, and regulatory changes, what worked for your digital marketing strategy in the past might not work today.

Our 2022 Marketing Predictions

So basically, there are 2 major trends in the digital marketing industry everyone will be talking about. The first is very obvious which is for Content Marketing . Before the pandemic, startup founders and B2B SaaS marketers would first consider buying after believing on social media ads.

Now, they are looking down on content marketing. Why? Because Google told us through algorithm in which content marketing is the best way to rank for buyer search.

The second trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy. If 60-70% of the content we create goes unused, with the help of AI it begin to force us to reconsider what we create and why.

5 Top Digital Marketing Trends for 2020

• The Rise Of AI 

One of the highest growing trend is AI in which companies or industries like retail, banking, and healthcare have already started using artificial intelligence in their marketing efforts. While AI is most often used in marketing automation to automate basic tasks like reporting on website traffic and recommending keywords that can optimize a company’s organic search results, marketers are also exploring AI applications that can predict what customers are likely to buy in the future based on their past purchases and browsing history.

• The Rise Of Micro-influencer Marketing

Influencer marketing has already grown huge in recent years with top influencers on many platforms like Instagram and YouTube which attracting millions of followers and making a six-figure income from their deals with brands.

As we know influencer marketing is still in trend and while it offers great ROI compared to more traditional advertising channels but at the same time there are some issues to look out for. Like there are many fake influencers in the market who work on the basis of fake followers.

That’s why it is going to make sense to invest more in “micro-influencers” – those social media users who have a much smaller but dedicated following and can deliver truly authentic marketing messages to a trusting audience.

• Content Marketing 

One of the best marketing trends if you want to stand out in your industry, is Content Marketing. In this you can go with PR, leadership, and SEO. By working on these three key areas, your company will enjoy boosted visibility, credibility, and authority. So how it’s going to work?

Let’s start with the B2B content. With the help of this, you get a solid base of authority with different topics on your website. After that you can work on the PR element and your Story to gain credibility, where others are quoting or mentioning your high quality content. With this, make sure that people are linking to your generated content under certain topics that you can own which helps your website to generate authority.

• Voice-Powered Everything

Many smart devices have appeared like Alexa, Google Home since 2017 and 2018 which we are now using in our daily life.There’s no reason for the trend to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with. According to one research, it is estimated that over half of all search queries are performed by voice search.

With this growth in voice search, powered smart devices will bring more opportunities to the people and the demand of SEO for voice search will increase.

• Video Overtaking All Other Digital Channels

Video marketing is all around the world and many marketers have recognized the power of online video over years. Video marketing can be incredibly effective at boosting engagement levels.

YouTube is already overtaking Facebook as the second-most visited site after Google. If you are not using video in your brand marketing, you’re already lagging behind, but it’s not too late to jump in.

With the combination of live video and different features, exciting things are becoming possible. Original and creative videos are sure to be the big content channel winner as we head into 2022.

KCMS Is Here For Best Digital Marketing Services

In an increasingly connected world, your approach to marketing must be just as integrated and best. We also work on customized solutions for your business by working with marketing tools and technology, while keeping the focus on end-user experience.

We help you to grow and boost your digital marketing strategy. We are here to help and grow your business. Reach out today to connect with us and get started!