To cope with the competitive sectors of wealth management, banking and mutual funds, proper marketing of the finance companies is very important. It is important because no website can ever stand digital dominance without an efficient technical SEO.
Being one of the key ingredients of digital marketing, SEO not only improves your digital presence but also helps you build a strong online network that ends up doubling your sales.
So, let’s dig a more about financial SEO and discuss its ongoing trends.
What is finance-specific SEO?
In simple words, SEO which stands for Search Engine Optimization, which is an essential tool for every digital marketing company. It enhances the visibility of your website to search engines like Google and drives more organic traffic to your page.
When we talk about finance-specific SEO, the use of keywords that are trending in the field of finance is very important. Their efficient use helps your website to rank better and enables search engines to let it appear on the first page when searched.
Well, in the process of implementing the best we should also remember that a successful SEO is not about tricking Google, it’s about partnering with it to provide the best search results for the users.
Benefits of SEO in the Finance industry
From finance to wellness industries, every company requires a strong SEO to maintain brand awareness and attract their target audience.
Although there are numerous benefits, here are the main ones,
- You can use SEO to maximize your PPC campaigns that will help your website to appear at the top of paid searches.
- By using the right words in the right places, you can reach out to more people and expand your audience range.
- It improves your credibility and doubles your sale.
- It not only supports content marketing but also helps your services rank better in local searches.
- With the improvement in user engagement rates, it also enhances the usability of your website. Thus, presenting you with quantifiable results.
Due to all these captivating advantages, every digital marketing company helps you produce SEO-based content to secure your impact.
What is the right approach to research keywords?
According to the experts of Key-CMs, keyword research is indeed the first and foremost thing that one should take care of.
Well, this may not be an easy task but to make your campaign smooth here are a few easy methods to conduct keyword research for financial services.
- Take help from Google
No matter what, Google has a solution for everything, isn’t it?
So in this case, type your phrase on the search bar and check out the suggestions that Google makes from the commonly searched ones. You can implement these phrases in your content to reach your target audience. Moreover, you can also take the help of “related searches” to make your content more informative.
- Think of your own
You being a financial expert must be aware of the mostly-used terms in finance.
Brainstorm a bit and think of the terms that a client might use to avail a financial service and try to put all of them in your content. Besides, choosing keywords of your own also gives you an opportunity to use your location phrase.
Example – If you live in Mumbai, you can use “best financial services in Mumbai” to make your content more apt.
- Check the rank-ability
Before using a keyword or phrase you should always analyse its search volume and competition level.
If your keyword has a high competition level and search volume, it might be a very expensive one.
Tips and tricks for a perfect SEO
Are you concerned with the poor SEO of your website? Well, shed off your worries and try to install these techniques in your content.
- Analyse your competitors
Apart from companies doing the same business, you need to compete with media, publications, YouTube and podcasts as well. Therefore, choose your phrases properly.
- Through surveys check your SEO data
Check if social media platforms like Facebook and Instagram are suggesting your services to the users or not. If not take proper actions and invest in social media marketing as well.
- Use of captivating Schema
Along with powerful content use attractive images and FAQ sections to make your website more friendly. Besides, you can also use graphs and statistics to improve its readability.
- Improve your Technical and On-Page SEO
You can easily optimize the code and content of your financial services website by using technical SEO. Moreover, the use of relevant titles, keyword-centric heading and user-friendly content can help you rank.
- Work on your “EAT”
Acronym to Expertise, Authoritativeness and Trustworthiness, it is one of the most crucial checkpoints in digital marketing. Well, these three are the only principles that decide the quality of a webpage.
Hire financial experts to establish your expertise column. To improve authoritativeness, try to highlight the qualifications of your company on your about page. Finally, terms of service, privacy policies and security measures can ensure the safety of your website.
Moreover, proofread your content before publishing.
- Meta Data Optimization
Place your main finance-related keywords in your metadata description but don’t stuff it with an excess of them. Keeping the description between 50-150 characters is always preferable.
Your title should not be a lengthy one but it should be readable. Besides, include your main finance keywords in your title tags as well.
Try to keep your site-speed score as high as possible, as the higher your score, the better your website performs. Well, you can easily achieve this by using smaller images as the larger ones take time to load. Moreover, browser caching and using your hosting server can improve your speed greatly
- Local SEO Optimization
By optimizing your website with local SEO you can improve your visibility among the local users. This can be done by you including your physical address on your webpage or by stating your business Google My Business portal.
Above all, the use of main keywords at least 3-4 times I’m your article is a must.
When it comes to the success of your business, it is always advisable to hire an expert SEO service provider to design your website.
Key-CMs is one of the best-known digital marketing company in India that works closely with their clients and produces quality content. They firmly believe that content is the king and SEO is the backbone of every website. Hence, with skilled and experienced individuals they try to rank your services in all possible ways.